Competitive Benchmark
Air Asia
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The task is to gather information. I was focused on the welcome screen through to the booking summary screens and took screenshots and annotated with commentary on what was happening and why I felt
was noteworthy. See opposite or below for a few extracts from the document.
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Positive, neutral and negative commentary are colour coded green, orange and red respectively. The legend on each page reflects this.
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1. Summary / Review
The summary page provides stakeholders with an overview of the over arching positives, negatives and neutral aspects of the
Air Asia app.
Click image to enlarge.
2. Login / Welcome
Commentary communicate my observations.
Click image to enlarge.
3. Search Flights
Commentary communicate my observations.
Click image to enlarge.
4. Booking Summary
Commentary communicate my observations.
Click image to enlarge.
