At the top of the diagram, running horizontally, the colour coded headings for the 4 sections to represent the different parts of the booking process

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• Welcome Screen,

• Search Flights, Results

• Selection and details

 

Then starting on the left and running vertically are the colour coded research notes.

•  pain points (red)

• positive interactions (green)

• goals (purple) 

• behaviours (blue)

• mental models (pink)

 

Once the notes were filled into each of the lanes I could add the emotion graph and user quotes to show where the user experience declines or improve.​