Flight Booking
Problems
Reviewing the Affinity Diagrams and Customer Journey Map it was clear that most airline booking applications present many challenges that impede a seamless user experience.
Analysis of the research showed that the common obstacles users encounter are;
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unclear navigation
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insufficient information on flight and fare selection
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confusing seat and baggage allowance information all of which lead to
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to frustration and confusion while using the app
Fly Fare
Solutions
The Solution would include
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a redesigned user interface for effortless navigation, clearly presenting flight choices and transparent fare details
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Improved information on seat and baggage selection with upfront disclosure of associated charges
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Visual guides and cost breakdowns to simplify choices, ensuring travelers would have a clear understanding of additional fees before booking