RTC
To learn more about tennis club websites I used the following research methods.
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To enhance the validity and reliability of results I triangulated the findings, to develop a comprehensive understanding the of user needs and preferences.
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​​​Four tennis regional/national club websites
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focus on mobile navigation / key user flows
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heuristic evaluation
Key Insights
The tennis websites that scored the best in the evaluation where those that stuck to conventions making it easy for users to navigate and find relevant information booking court facilities, coaching programs, and membership options.
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Club website
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Hotjar
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Key Insights
Welcome screen navigation to find information on court booking, membership and coaching availability were the main pain points for the user.