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Competitive Benchmark

South West Airlines

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The task is to gather information. I was focused on the welcome screen through to the booking summary screens and took screenshots and annotated with commentary on what was happening and why I felt was noteworthy. See opposite or below for a few extracts from the document.

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Positive, neutral and negative points are colour coded green, orange and red in legend respectively. 

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1. Summary

The summary page provides stakeholders with an overview of the over arching positives, negatives and neutral aspects of the SouthWest Airlines app.

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South West Airlines App Summary

2. Login / Welcome 


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SouthWest Airlines WelcomeScreens

3. Flight Search 

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SW_SearchSelect.jpg

4. Flight Selection 

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SW_SearchSelect2.jpg
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